The Full Story
Case Studies
A/B TESTING FOR CLIENT GOTHAM CIGARS
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Digital Commerce Lab collaborated with Gotham to implement A/B testing and optimize their website's performance, resulting in improved user engagement and conversion rates.
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Data Analysis: Conducted in-depth analysis of website metrics and user behavior to identify areas for improvement.
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Hypothesis Generation: Worked closely with the client to formulate hypotheses and define test objectives
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Test Design and Execution: Designed and executed A/B tests with well-defined variables and control groups to measure the impact of changes
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Statistical Analysis: Utilized statistical methods to analyze test results and determine the significance of variations
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Insights and Recommendations: Provided actionable insights and recommendations based on the test outcomes to optimize the website further
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​The agency's expertise in A/B testing led to data-driven decision-making, resulting in enhanced user experience, increased conversions, and improved overall website performance.
Improving UI/UX for Client A1 Supplements
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We partnered with A1 supplements to enhance their UI/UX, resulting in improved user engagement and conversion rates.
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User Research: Conducted thorough research to understand the target audience, their needs, and preferences.
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UI Design: Developed visually appealing and intuitive interface designs to enhance user experience.
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Usability Testing: Conducted extensive testing to identify pain points and gather user feedback for iterative improvements
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Information Architecture: Restructured the website's navigation and content organization for enhanced usability and findability.
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Interactive Prototyping: Created interactive prototypes to visualize and validate design concepts before implementation
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Responsive Design: Ensured the website's adaptability across multiple devices, providing a seamless user experience
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Our expertise in UI/UX optimization led to increased user satisfaction, longer session durations, and ultimately, a significant boost in conversions for A1
WEB Development for Evelyn & Bobbie
The collaboration between Evelyn and Bobbie and Digital Commerce Lab resulted in a remarkable transformation of the brand's online presence. The new Shopify website achieved outstanding outcomes:
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Enhanced User Experience: The redesigned website delivered an exceptional user experience, making it easier for visitors to explore products and complete their purchases.
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Mobile Accessibility: Mobile responsiveness improved dramatically, enabling Evelyn and Bobbie to cater to a broader audience, including those on smartphones and tablets.
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Increased Conversions: The performance optimization efforts significantly reduced bounce rates and contributed to a notable increase in conversion rates.
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Brand Consistency: The new website aligned seamlessly with Evelyn and Bobbie's brand identity, fostering brand loyalty and trust among their customers.